Megisti Brand Campaign


It has been 100 years since founder Nicholas Paspaley SNR, arrived in Australia.
This year, our Megisti collection and brand campaign celebrate the momentous journey from Paspaley’s origin on the Greek island of Kastellorizo to the Kimberley – home of the most beautiful pearls in the world.


To celebrate a centenary of adventure, the latest brand campaign is dedicated to Paspaley’s rich past, the unique culture and history of Kastellorzio and this journey between two worlds.
This campaign is the work of creative minds from around the world.









L.A based director Joseph Khan grew up in South Korea before moving to Italy and then the united states at the age of 7. After attending NYU film festival for a year he dropped out to shoot low budget music videos for rappers.
His videos ‘Without me’ for Eminem and ‘Bad Blood’ for Taylor Swift both received Grammys for best music videos.
The muse for our brand campaign was Australia's own Pia Miller - But it was collection of creative minds from around the world bring it together.
An Australian fashion and portrait photographer, Jennifer strives to bring thought and emotion into visual reality.
She has shot for Playboy, Vogue Paris, Vogue Australia, Elle Australia, Harpers Bazaar and more.
David began his career in sports as a camera operator in the NHL before working for one of America’s best cinematographer Shane Hurlbut.
He now travels the world shooting commercials and music videos with Joseph Khan for artists such as Taylor Swift, DJ Khalid, Maroon 5 and more.
Johnny started his advertising career in 1997 after graduating from the art centre college of design in Pasadena California. He cut his teeth at BBDO New York, creating award winning work for big brands.
20 years later, Johnny sits as 72andSunny APAC’s executive creative director.
After completing a double degree in arts and business, she landed a role at Russh magazine before getting the opportunity to work with mentors Edwina Mccann and Christine Centenera at Vogue Australia.
One of Australia’s leading makeup artists, Filomena has over 10 years’ experience that have led to her being sought after by celebrities such as Elle Macapherson, Jodhi Meares, Hailey Balwin and more.
Singer, Rapper, Guitarist, Producer, Mix & Mastering Engineer, Milan directs everything from the first chord to the final master of her music.
She has played alongside Sampa the Great, Tokimonsta, Hermitde, Winston Surfshirt and more.
Australian director and choreographer, Supple was recognized for his work as the ‘most innovative choreography in TV and film’ for his VW Golf Commercial. Supple was also awarded a D&AD Award for his choreography in music video ‘Ghengis Khan’ by Mike Snow.
Heath sims and Nathan Pashley have been working at 72andSunny in Sydney since its launch in 2017. Their work for Youtube's storyteller competition sent them to cannes and SXSW.
They have been working under Johnny Tan for the last 2 years.